Sony A Virtual Reality System - 870 Words

Introduction Background Sony has may departments that they excel in, but none more than PlayStation. PlayStation has consistently brought in the most revenue for Sony over the past five years. PlayStation is consistently a global leader in digital entertainment. It was developed by Sony Interactive Entertainment and was first launched in Japan in 1994. PlayStation is a gaming console that offers more than just video games. PlayStation also is a media center and online streaming service. There have been four generations released since 1994. There are many products that branch off from PlayStation including the PlayStation Vita, a handheld device, PlayStation Plus, an online streaming services, and PlayStation VR, a virtual reality system.†¦show more content†¦As mentioned before one of PlayStation s biggest threats is their competition. Xbox and the Nintendo Wii are catching up to PlayStation in sales. The competitors are also offering similar products which sets PlayStation back (SWOT Analysis Of S ONY Corporation 2016). Corporate Plan There are many areas in which Sony PlayStation can improve; especially in the areas such as growth, profit and customer service. Sony is continuously improving and a growth goal that could be reached is to increase Playstation sales by 5% over the next three to five years. To increase profit PlayStation could set a goal to increase Gross Profit Margin percentage by (1-4%) over the next two to four years. To improve customer service PlayStation can focus on enhancing overall customer satisfaction. Profit Goal Strategies Improving the functionality of any industry’s supply chain sets up corporations for profitable and triumphant operations. Sony, one of the world’s leading players in gaming and entertainment, has shown that their innovative and artistic approach has contributed to their success. To further the company’s accomplishments, focusing on profits, we have established the goal to decrease COGS by utilizing more sensitive approaches by 2% while increasing Game Network Services sales by 2% over the next 2 - 4 years. With our selected strategies, we believe that this goal is within the achievable realm, setting a path for long-term future success. ToShow MoreRelatedVirtual Reality : Reality Or Reality?1165 Words   |  5 PagesVirtual Reality has seen a huge gain in popularity in the past year. Unlike prior years in the development of virtual reality, there are now products that can accessible by almost everyone. There are many different systems to achieve virtual reality and they all come at a wide range of price ranges. With the continuing development of virtual reality, consumers and producers are beginning to see much more pros than cons, even though there still are some. 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Xbox slightly out doing PlayStation only for PlayStation to do the same in the next generationRead MoreThe Potential Investment Of Sony Corporation1473 Words   |  6 Pages As I stated in my previous letter, I am writing you in regards to your potential investment in Sony Corporation. As a member of Marquise Consulting, I strive to give all potential investors a greater understanding of Stocks and how beneficial investing can be, if you invest in the right company. I make every effort to give you as much information about Sony Corporation and how it has remained an excellent company. However, I also want the information presented to you to be relevant so you are not